February 22nd, 2012
With the launch of our sister label VAWKKIN rapidly approaching, the VAWK team wanted to rollout our new project in an exciting way. VAWKKIN transitions seamlessly from work to the weekend. Since this line was designed with you in mind, we thought: Why not let you be the VAWKKIN woman and the first to wear it on the runway?
VAWKKIN is looking for women who would be thrilled to be a part of World MasterCard Fashion Week Fall/Winter 2012 in Toronto.
Requirements
- Are you available on Wednesday, March 14, 2012 from 1:00pm and two additional days (prior to the show) for fittings and rehearsals?
- Are you 18 years of age or older?
- Are high heels your favorite accessory?
- Are you taller than 5 ft 6? (Without heels)
- As always, VAWK celebrates diversity on the runway, do you range from size 2 to size 8, preferably? Curvy girls welcome! (Size 10 to 12)
- Are you the most confident and outgoing in your group of girlfriends? (Keep in mind you will be strutting your stuff in front of hundreds of people including national media outlets)
- Are you constantly being told you are photogenic?
- Do you believe in benevolence? (This is strictly a volunteer opportunity, but who knows it could get you discovered!)
NOTE: Any contestants currently represented by an agency will not be paid according to any rate card or receive any fees.
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If you answered yes to all of the above VAWKKIN wants to hear from you!
Please email media@vawk.ca including your measurements (height, waist, bust, hips, dress size, shoe size) and two recent snapshots of yourself- one full length and one head shot and why you think you are a VAWKKIN woman.
Submissions close on Sunday, February 26 at 5:00p.m.
Only those selected for the casting will be contacted. If you receive notice for the casting call, interviews will be held on March 5, 2012 from 6p.m. to 9 p.m. For those selected you must also be available for runway boot camp with Liis Windischmann, Agency Director of Ben Barry Agency the evening of Wednesday, March 7, 2012 and Sunday, March 11, 2012 in the afternoon. Fittings will be held on Saturday, March 10, 2012. Casting details will be provided by email. (*times subject to change)
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January 26th, 2012
TORONTO, January 26, 2012—It’s full steam ahead for Canadian luxury label VAWK by Founder and Creative Director Sunny Fong as the brand announces the launch of VAWKKIN, a line of women’s wear essentials that maintain the design and aesthetic VAWK is known for. The announcement comes hot off successful showings at LG Fashion Week and a great deal of recent media attention after actress Elisha Cuthbert donned a VAWK gown at the People’s Choice Awards in mid-January, the latter receiving nods from FLARE Magazine’s “Top 10 Best Dressed” list, People.com and Marie Claire UK, among other international media outlets.
VAWKKIN suggests the relationship between the two brands. Since inception in 2004, VAWK has seen steady growth in the luxury market. In continuing that same momentum, Fong wanted to create a line that alludes to the past while also pointing towards the future. He notes “I was looking for a name that showed a relationship with the original label, the designs and pieces that people have fallen in love with. But I also knew the name needed to imply that there is more to come for the VAWK family of brands.”
Tailored toward the young professional fashion forward female, VAWKKIN is an accessible line at a more inclusive price point with essentials that blend from the office to after work cocktails. “This is just the next step in growing the VAWK brand,” said Fong on the creation of the new label, “the main thing about creating VAWKKIN is that even though the price point is more attainable, it still has the same design philosophy as VAWK, but for everyday wear.”
VAWKKIN consists of pieces that transition seamlessly from day to night, available in blacks and neutrals; another reference to the original line. In introducing the new line to the industry, a preview of the VAWKKIN Fall/Winter 2012 collection will be available to market this spring.
For buying information please contact info@vawk.ca. | For media requests and enquiries please contact media@vawk.ca
By Jentzen Brown
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January 16th, 2012
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In collaboration for the People’s Choice awards, VAWK sat down with Elisha Cuthbert to get her take on style and choosing looks for the everyday and the red carpet. We couldn’t resist asking a few more probing questions about her wardrobe, shopping habits and favourite style icon. Check out an excerpt from our conversation with Elisha.
I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it.
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VAWK: What do you look for when shopping for everyday wear or selecting a look for the red carpet?
EC: Being a Canadian girl, I tend to shop fairly seasonally. I must say I am not a huge shopper, so when I need a new coat or a pair of boots that is usually when I will hit the stores. I like trends, but I wouldn’t say I follow them. When selecting a look for an event or the red carpet, I tend to go for simplicity with an element of surprise. I prefer simple over extremely daring. The fit is usually what is most important to me, I could find the most beautiful dress, but if it doesn’t fit properly it often ruins the look. When it came to selecting my look for the People’s Choice Awards, I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it.
VAWK: You have worn VAWK before, what is it about the label that appeals to you?
EC: Having a relationship with a designer is a luxury. It makes the selection process and the look special-for both of us. That said, it isn’t just our history that makes wearing VAWK special. Sunny is great at creating beautiful dresses that are classic but have a modern edge to them. Whenever I see his work I always notice a wow factor. The design elements really showcase distinct detailing and the pieces he creates always fit perfectly. I love the cuts!
VAWK: Who would you consider a style icon?
EC: Definitely Cate Blanchet. I always love the designers she chooses and she wears everything so well.
VAWK: What is one piece in your wardrobe that you wouldn’t be able to live without?
EC: I could live without all of them. (LOL) Several years ago I bought a scarf by Dries Van Noten not knowing who he was, but the detailing and beautiful Indian beading really caught my attention. I would say that that is probably one of my favourite purchases.
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By Jentzen Brown
