This season we had Danny Nguyen capture moments before, during and after our presentation of VAWK and VAWKKIN at World MasterCard Fashion Week in Toronto this past March. Take a look at some of Danny’s behind the scenes shots below.
Music is always inspire the collections and it’ is also a vital component to how our collections are presented. Every season we have a live DJ onsite, mixing the latest tracks for our shows. We were like to have Kevin Bailey on board this season for our Autumn/Winter 2012 show at MasterCard Fashion Week in Toronto.
Kevin Bailey | DJ
Originally from Kingsville ON, Kevin made the move to Toronto in early 2007. Toronto’s nightlife scene provided a diverse selection of clubs featuring a plethora international DJ’s which allowed Kevin to affirm his love for dancing and house music. With the generous help of a few local DJ’s and club promoters, Kevin quickly learned the ropes and began DJ-ing small events around Toronto’s Church/Wellesley village in July 2009. Since then, he’s had the pleasure to spin at some of Canada’s largest and most acclaimed venues.
Kevin’s sound is crisp and clean, with uplifting vocals and energetic beats. He uses his ability to read and connect with crowds to deliver fun and memorable sets. In the future Kevin hopes to begin producing his own tracks and aspires to DJ at events all over the world.
Presenting his Autumn/Winter 2012 collection inspired by Samurais and Science Fiction, Sunny Fong sent VAWK women down the runway in leather space-caps with Samurai-style hair and 1960’s mod-inspired eyes on contoured faces.
The collection featured ready-to-wear pieces including coats adorned with leather and fox detailing, Samurai inspired jackets in black silk as well as cocktail and floor length dresses in plum silk and copper sequins fusing both Samurai and Science Fiction influences to create a powerful yet elegant collection.
This season marked the debut of our sister collection VAWKKIN where we held a casting call to have everyday women be the first to wear the collection on the runway. Our special thanks to the over 100 women who applied and an even bigger thank you to the 16 women selected.
To view hair and makeup looks for VAWK, check out our behind the scenes footage with makeup by Maybelline and hair by Redken click here.
VAWK would like to thank the following:
Kevin Bailey-DJ | Bulldog Productions – VAWKKIN Introduction video | Tricia Hall – Stylist | Ben Barry Agency – Casting and runway training for VAWKKIN | The Fashion Design Council of Canada | Sermoneta Gloves | Town Shoes
VAWK is happy to announce the presentation of ‘Sci-Fi Samurai Autumn/Winter 2012’ on Saturday, March 24, 2012 at 6:00p.m. at the Chinese Cultural Centre during Vancouver Fashion Week .
This will mark the first showing in partnership at Vancouver Fashion Week for the Toronto-based label by Creative Director Sunny Fong. On showing for the first time in Vancouver, Fong stated, “Not only will it be my first time showing there, but it will be my first visit and I have heard nothing but amazing things. I am so happy to be bringing VAWK across the country and showing in Vancouver.”
For more information contact firstname.lastname@example.org
TORONTO, February 27, 2012—Canadian luxury women’s wear label VAWK proudly presents ‘Sci-Fi Samurai Autumn/Winter 2012’ on Wednesday, March 14, 2012 at 4:00p.m. at David Pecaut Square. The collection marks Creative Director, Sunny Fong’s third on-site installation and partnership with the Fashion Design Council of Canada for Toronto Fashion Week.
‘Sci-Fi Samurai’ explores the idea of “the uniform” in Japanese culture and science fiction. The two themes have been woven together and modernized through cut, tailoring and detailing in what Fong calls a capsule collection. “I wanted to get back to what I started with, a detailed, extremely focused collection. I didn’t want to dilute the collection with quantity; I wanted to make sure each piece was special and perfect in my eyes.” The ready-to-wear collection consists of dresses, jackets and key outwear all masterfully handcrafted with the attention to detail synonymous with the label.
This season also marks the debut of the new sister collection, VAWKKIN, to immediately follow the VAWK showing. Inspired by menswear with feminine touches and targeting the young professional female, the new collection consists of versatile pieces for work or the weekend at a more attainable price point. On his reasoning behind the line Fong notes, “I wanted to design pieces for this collection that would build a wardrobe. The demand for a more accessible line has been around since I re-launched VAWK; I really listen to feed back from those who love my work. This collection was designed with them in mind.”
Not only did Fong have his customers in mind when designing the new line, he wanted them to be involved in the launch. The VAWKKIN team launched a casting call for everyday women to be the first to wear the collection; those selected will be seen on the runway at Wednesday’s debut of the line. The women selected will be coached by Liis Windischmann, Agency Diector, in partnership with the Ben Barry Agency.
VAWK is sold exclusively at The Room at the Bay Queen Street, Toronto.
For further information please visit www.vawk.ca or contact email@example.com
NOTE: Any contestants currently represented by an agency will not be paid according to any rate card or receive any fees.
If you answered yes to all of the above VAWKKIN wants to hear from you!
Please email firstname.lastname@example.org including your measurements (height, waist, bust, hips, dress size, shoe size) and two recent snapshots of yourself- one full length and one head shot and why you think you are a VAWKKIN woman.
Submissions close on Sunday, February 26 at 5:00p.m.
Only those selected for the casting will be contacted. If you receive notice for the casting call, interviews will be held on March 5, 2012 from 6p.m. to 9 p.m. For those selected you must also be available for runway boot camp with Liis Windischmann, Agency Director of Ben Barry Agency the evening of Wednesday, March 7, 2012 and Sunday, March 11, 2012 in the afternoon. Fittings will be held on Saturday, March 10, 2012. Casting details will be provided by email. (*times subject to change)
TORONTO, January 26, 2012—It’s full steam ahead for Canadian luxury label VAWK by Founder and Creative Director Sunny Fong as the brand announces the launch of VAWKKIN, a line of women’s wear essentials that maintain the design and aesthetic VAWK is known for. The announcement comes hot off successful showings at LG Fashion Week and a great deal of recent media attention after actress Elisha Cuthbert donned a VAWK gown at the People’s Choice Awards in mid-January, the latter receiving nods from FLARE Magazine’s “Top 10 Best Dressed” list, People.com and Marie Claire UK, among other international media outlets.
VAWKKIN suggests the relationship between the two brands. Since inception in 2004, VAWK has seen steady growth in the luxury market. In continuing that same momentum, Fong wanted to create a line that alludes to the past while also pointing towards the future. He notes “I was looking for a name that showed a relationship with the original label, the designs and pieces that people have fallen in love with. But I also knew the name needed to imply that there is more to come for the VAWK family of brands.”
Tailored toward the young professional fashion forward female, VAWKKIN is an accessible line at a more inclusive price point with essentials that blend from the office to after work cocktails. “This is just the next step in growing the VAWK brand,” said Fong on the creation of the new label, “the main thing about creating VAWKKIN is that even though the price point is more attainable, it still has the same design philosophy as VAWK, but for everyday wear.”
VAWKKIN consists of pieces that transition seamlessly from day to night, available in blacks and neutrals; another reference to the original line. In introducing the new line to the industry, a preview of the VAWKKIN Fall/Winter 2012 collection will be available to market this spring.
For buying information please contact email@example.com. | For media requests and enquiries please contact firstname.lastname@example.org
In collaboration for the People’s Choice awards, VAWK sat down with Elisha Cuthbert to get her take on style and choosing looks for the everyday and the red carpet. We couldn’t resist asking a few more probing questions about her wardrobe, shopping habits and favourite style icon. Check out an excerpt from our conversation with Elisha.
VAWK: What do you look for when shopping for everyday wear or selecting a look for the red carpet?
EC: Being a Canadian girl, I tend to shop fairly seasonally. I must say I am not a huge shopper, so when I need a new coat or a pair of boots that is usually when I will hit the stores. I like trends, but I wouldn’t say I follow them. When selecting a look for an event or the red carpet, I tend to go for simplicity with an element of surprise. I prefer simple over extremely daring. The fit is usually what is most important to me, I could find the most beautiful dress, but if it doesn’t fit properly it often ruins the look. When it came to selecting my look for the People’s Choice Awards, I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it.
VAWK: You have worn VAWK before, what is it about the label that appeals to you?
EC: Having a relationship with a designer is a luxury. It makes the selection process and the look special-for both of us. That said, it isn’t just our history that makes wearing VAWK special. Sunny is great at creating beautiful dresses that are classic but have a modern edge to them. Whenever I see his work I always notice a wow factor. The design elements really showcase distinct detailing and the pieces he creates always fit perfectly. I love the cuts!
VAWK: Who would you consider a style icon?
EC: Definitely Cate Blanchet. I always love the designers she chooses and she wears everything so well.
VAWK: What is one piece in your wardrobe that you wouldn’t be able to live without?
EC: I could live without all of them. (LOL) Several years ago I bought a scarf by Dries Van Noten not knowing who he was, but the detailing and beautiful Indian beading really caught my attention. I would say that that is probably one of my favourite purchases.
Canadian actress and Happy Endings starlet Elisha Cuthbert dazzles in VAWK at the People’s Choice Awards.
Last night, as millions of viewers tuned in to the People’s Choice Awards to see who would take home the hardware and fashion choices of their favourite stars, Canadian actress Elisha Cuthbert wowed audiences in a VAWK gown created by Toronto-based designer Sunny Fong.
Known for her current role on ABC’s smash-hit comedy Happy Endings and previous role as Kim Bauer on the FOX hit show 24, Elisha Cuthbert hit the red carpet and later took to the stage in a black silk-chiffon gown with gold leather-lace detailing to introduce one of Country Music’s biggest female stars, Faith Hill.
“When it came to selecting my look for the People’s Choice Awards, I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it,” said Cuthbert, who has previously collaborated with VAWK designer Sunny Fong for the Heart and Stroke Foundation’s charity fashion show The Heart Truth. “Sunny is great at creating beautiful dresses that are classic but have a modern edge to them. Whenever I see his collections I always notice a wow factor.”
Continually making his mark in the Toronto fashion scene, this partnership builds on Fong’s previous celebrity styling at international events. With previous looks on the red carpets of the Cannes International Film Festival and collaboration with Chantal Kreviazuk for a performance for HRH Queen Elizabeth II in Kreviazuk’s hometown of Winnipeg, Manitoba, the sky is the limit when it comes to the VAWK label.
These collaborations are just one of the ways in which designer Sunny Fong is actively growing his business. “This year is all about growing the business internationally. I look forward to continuing our strategy to take VAWK globally,” said Fong of his future plans. Elisha’s dress is available in black at The Room, an upmarket boutique within Canadian retail giant, The Bay.
For more information visit www.vawk.ca or contact email@example.com