The Show « VAWK Collection

VAWK to preview ‘Sci-Fi Samurai Autumn/Winter 2012’, and debut sister collection VAWKKIN at World MasterCard Fashion Week

Tuesday, February 28th, 2012

TORONTO, February 27, 2012—Canadian luxury women’s wear label VAWK proudly presents ‘Sci-Fi Samurai Autumn/Winter 2012’ on Wednesday, March 14, 2012 at 4:00p.m. at David Pecaut Square. The collection marks Creative Director, Sunny Fong’s third on-site installation and partnership with the Fashion Design Council of Canada for Toronto Fashion Week.

‘Sci-Fi Samurai’ explores the idea of “the uniform” in Japanese culture and science fiction. The two themes have been woven together and modernized through cut, tailoring and detailing in what Fong calls a capsule collection. “I wanted to get back to what I started with, a detailed, extremely focused collection. I didn’t want to dilute the collection with quantity; I wanted to make sure each piece was special and perfect in my eyes.” The ready-to-wear collection consists of dresses, jackets and key outwear all masterfully handcrafted with the attention to detail synonymous with the label.

This season also marks the debut of the new sister collection, VAWKKIN, to immediately follow the VAWK showing. Inspired by menswear with feminine touches and targeting the young professional female, the new collection consists of versatile pieces for work or the weekend at a more attainable price point. On his reasoning behind the line Fong notes, “I wanted to design pieces for this collection that would build a wardrobe. The demand for a more accessible line has been around since I re-launched VAWK; I really listen to feed back from those who love my work. This collection was designed with them in mind.”

Not only did Fong have his customers in mind when designing the new line, he wanted them to be involved in the launch. The VAWKKIN team launched a casting call for everyday women to be the first to wear the collection; those selected will be seen on the runway at Wednesday’s debut of the line. The women selected will be coached by Liis Windischmann, Agency Diector, in partnership with the Ben Barry Agency.

VAWK is sold exclusively at The Room at the Bay Queen Street, Toronto.

Click here for tickets

For further information please visit www.vawk.ca or contact media@vawk.ca

By: Jentzen Brown

CASTING CALL!

Wednesday, February 22nd, 2012

With the launch of our sister label VAWKKIN rapidly approaching, the VAWK team wanted to rollout our new project in an exciting way. VAWKKIN transitions seamlessly from work to the weekend. Since this line was designed with you in mind, we thought: Why not let you be the VAWKKIN woman and the first to wear it on the runway?

VAWKKIN is looking for women who would be thrilled to be a part of World MasterCard Fashion Week Fall/Winter 2012 in Toronto.

Requirements

Are you available on Wednesday, March 14, 2012 from 1:00pm and two additional days (prior to the show) for fittings and rehearsals?
Are you 18 years of age or older?
Are high heels your favorite accessory?
Are you taller than 5 ft 6? (Without heels)
As always, VAWK celebrates diversity on the runway, do you range from size 2 to size 8, preferably? Curvy girls welcome! (Size 10 to 12)
Are you the most confident and outgoing in your group of girlfriends? (Keep in mind you will be strutting your stuff in front of hundreds of people including national media outlets)
Are you constantly being told you are photogenic?
Do you believe in benevolence? (This is strictly a volunteer opportunity, but who knows it could get you discovered!)

NOTE: Any contestants currently represented by an agency will not be paid according to any rate card or receive any fees.

If you answered yes to all of the above VAWKKIN wants to hear from you!

Please email media@vawk.ca including your measurements (height, waist, bust, hips, dress size, shoe size) and two recent snapshots of yourself- one full length and one head shot and why you think you are a VAWKKIN woman.

Submissions close on Sunday, February 26 at 5:00p.m.

Only those selected for the casting will be contacted. If you receive notice for the casting call, interviews will be held on March 5, 2012 from 6p.m. to 9 p.m. For those selected you must also be available for runway boot camp with Liis Windischmann, Agency Director of Ben Barry Agency the evening of Wednesday, March 7, 2012 and Sunday, March 11, 2012 in the afternoon. Fittings will be held on Saturday, March 10, 2012. Casting details will be provided by email. (*times subject to change)