Photo | George Pimentel
Since our collection was inspired by Madonna and Frida Kahlo, we thought it would be great to create a few graphic-T’s, giving us the opportunity to collaborate with local artist Gio Petrucci. The graphics took ques from Frida Kahlo’s surreal vision and Madonna song titles like “Open Your Heart”.
Born and raised just outside of Windsor, Ontario by two Italian immigrants, Gio Petrucci was taught at an early age what really matters in life: love of family and following your passion.
That pursuit took him to Toronto’s OCAD University to study graphic design. Even before graduating, his openness to new ideas and distinct vision lead him to collaborations with several institutions and individuals including Plaid Magazine, fashion designer David C. Wigley for FAT Arts & Fashion Week, and OCADU itself.
Gio’s artistic expression isn’t limited to a single medium; it can be seen through his work in photography, print design, typography, and his signature collaging.
Music is always inspire the collections and it’ is also a vital component to how our collections are presented. Every season we have a live DJ onsite, mixing the latest tracks for our shows. We were like to have Kevin Bailey on board this season for our Autumn/Winter 2012 show at MasterCard Fashion Week in Toronto.
Kevin Bailey | DJ
Originally from Kingsville ON, Kevin made the move to Toronto in early 2007. Toronto’s nightlife scene provided a diverse selection of clubs featuring a plethora international DJ’s which allowed Kevin to affirm his love for dancing and house music. With the generous help of a few local DJ’s and club promoters, Kevin quickly learned the ropes and began DJ-ing small events around Toronto’s Church/Wellesley village in July 2009. Since then, he’s had the pleasure to spin at some of Canada’s largest and most acclaimed venues.
Kevin’s sound is crisp and clean, with uplifting vocals and energetic beats. He uses his ability to read and connect with crowds to deliver fun and memorable sets. In the future Kevin hopes to begin producing his own tracks and aspires to DJ at events all over the world.
Presenting his Autumn/Winter 2012 collection inspired by Samurais and Science Fiction, Sunny Fong sent VAWK women down the runway in leather space-caps with Samurai-style hair and 1960’s mod-inspired eyes on contoured faces.
The collection featured ready-to-wear pieces including coats adorned with leather and fox detailing, Samurai inspired jackets in black silk as well as cocktail and floor length dresses in plum silk and copper sequins fusing both Samurai and Science Fiction influences to create a powerful yet elegant collection.
This season marked the debut of our sister collection VAWKKIN where we held a casting call to have everyday women be the first to wear the collection on the runway. Our special thanks to the over 100 women who applied and an even bigger thank you to the 16 women selected.
To view hair and makeup looks for VAWK, check out our behind the scenes footage with makeup by Maybelline and hair by Redken click here.
VAWK would like to thank the following:
Kevin Bailey-DJ | Bulldog Productions – VAWKKIN Introduction video | Tricia Hall – Stylist | Ben Barry Agency – Casting and runway training for VAWKKIN | The Fashion Design Council of Canada | Sermoneta Gloves | Town Shoes
TORONTO, February 27, 2012—Canadian luxury women’s wear label VAWK proudly presents ‘Sci-Fi Samurai Autumn/Winter 2012’ on Wednesday, March 14, 2012 at 4:00p.m. at David Pecaut Square. The collection marks Creative Director, Sunny Fong’s third on-site installation and partnership with the Fashion Design Council of Canada for Toronto Fashion Week.
‘Sci-Fi Samurai’ explores the idea of “the uniform” in Japanese culture and science fiction. The two themes have been woven together and modernized through cut, tailoring and detailing in what Fong calls a capsule collection. “I wanted to get back to what I started with, a detailed, extremely focused collection. I didn’t want to dilute the collection with quantity; I wanted to make sure each piece was special and perfect in my eyes.” The ready-to-wear collection consists of dresses, jackets and key outwear all masterfully handcrafted with the attention to detail synonymous with the label.
This season also marks the debut of the new sister collection, VAWKKIN, to immediately follow the VAWK showing. Inspired by menswear with feminine touches and targeting the young professional female, the new collection consists of versatile pieces for work or the weekend at a more attainable price point. On his reasoning behind the line Fong notes, “I wanted to design pieces for this collection that would build a wardrobe. The demand for a more accessible line has been around since I re-launched VAWK; I really listen to feed back from those who love my work. This collection was designed with them in mind.”
Not only did Fong have his customers in mind when designing the new line, he wanted them to be involved in the launch. The VAWKKIN team launched a casting call for everyday women to be the first to wear the collection; those selected will be seen on the runway at Wednesday’s debut of the line. The women selected will be coached by Liis Windischmann, Agency Diector, in partnership with the Ben Barry Agency.
VAWK is sold exclusively at The Room at the Bay Queen Street, Toronto.
For further information please visit www.vawk.ca or contact firstname.lastname@example.org