VAWK is committed to featuring models that reflect the variety of our consumers’ ages and body types in our fashion shows and campaigns. We want our consumer to see herself in VAWK, to authentically imagine how beautiful she will look in our collections. For our fall/winter 2010 show, we have been searching for a mature woman with gray or white hair. This task, however, is more difficult than one might expect because most modeling agencies do not represent models over age 30 – let alone over 50.
We have thus taken to our online social network, with multiple Twitter posts and Facebook status updates, to ask for referrals for such a woman. Editors, photographers, and stylists sent us some exciting recommendations and a few tenacious women, who despite never walking a runway before, submitted themselves. We are currently meeting these fantastic ladies to see who would best represent VAWK on the runway and showcase our fall/winter 2010 collection. Here are two of the fantastic ladies we met in our studio last week.