VAWK ON THE STREET part 4

Friday, November 25th, 2011

Carolin Levin  |  Coat: VAWK @ The Room at The Bay Queen St.Photo: Jeffrey Carlson |  Assistant: Alexandra Espinosa

VAWK ON THE STREET part 3

Thursday, November 24th, 2011

Tammy Chan  |  Coat: VAWK @ The Room at The Bay Queen St.Photo: Jeffrey Carlson |  Assistant: Alexandra Espinosa

VAWK ON THE STREET part 2

Thursday, November 24th, 2011
Julianne Costigan  |  Vest: VAWK @ The Room at The Bay Queen St.Photo: Jeffrey Carlson |  Assistant: Alexandra Espinosa

VAWK ON THE STREET part 1

Tuesday, November 22nd, 2011

Andrea Crofts  |  Skirt: VAWK @ The Room at The Bay Queen St.Photo: Jeffrey Carlson |  Assistant: Alexandra Espinosa

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VAWK in the SHOT partII

Thursday, July 28th, 2011

Rabee Michel Younes, an up-and-coming Toronto photographer, interprets our Spring Summer 2011 collection.

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photos: Rabee Michel Younes

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VAWK in the SHOT

Tuesday, July 12th, 2011

We’ve been caught in the shot of many creatives. See below for shots taken for the North American Hairstyling Awards (finalist in the contemporary classic category) for Timothy Switzer salon. Photographs taken by Greg Swales and Styled by Matthew Chow.

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photos: Greg Swales |  styling: Matthew Chow

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KNITTING VAWK

Thursday, June 16th, 2011

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At VAWK we try to incorporate hand detailing in all our collections, for Autumn/Winter 2011 collection we’ve looked at hand knitting as one of the subtle details that help communicate our winter theme. In the process of piecing together the collection, We were lucky to find our knitter, Jacqueline Schiller, in a Queen West Yarn Shop behind the counter. Over a few coffees we were able to collaborate on the perfect knit to add texture to our collection.

Jacqueline Schiller is a textile artist and a graduate of Ontario College of Art and Design where she majored in drawing and painting. Her work has been shown in both solo and group exhibitions in Canada and abroad. In 2007 she spent a year studying in Florence, Italy and is heavily influenced by the traditional processes and incorporates them into contemporary practice. Though only 24, she has been knitting for 20 years. She currently lives and works in Toronto, Ontario.

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THE STREET TO THE RUNWAY AND BACK AGAIN

Tuesday, January 11th, 2011

Sunny and I are inspired by the street. As Sunny designs, one source of his research comes from how people style themselves as they engage in their daily activities. He might make notes on how people layer their outfits or accessorize. As we scout models for our shows, we might approach women getting onto the subway or leaving the movie theatre. Their attitude and pose make us stop in our steps. We always watch women wearing VAWK; we see how they style their pieces and how they move in them. I am always fascinated by one client, who lives in my building, because she wears her trench with an gown to the Opera or with sweats for Sunday morning coffee run.

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photos |  Sartorialist

Such inspiration has made us avid readers of street style blogs. These photographers roam city streets to shoot people whose style speaks to them, and then post the images on their blog for all to see. One of the leaders of this blogging movement is Scott Schulman and his blog The Sartorialist. Scott shoots people young and old, thin and curvy, rich and poor. What captivates him is their personal style. This following short documentary on him is intriguing because it not only shows his process, but his attitude. His love of fashion is unpretentious and humble, and he explains it in a way that most people who do not understand the world of fashion can understand.

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As I watched this film, I thought about why street style blogs have exploded. They go against our societal norm of selecting a chosen few as beacons of style by photographing everyday people. But I think that is the very reason for their popularity. In an era when our traditional style icons are either photographed with their sweat patches in tabloids or photoshopped into unreality in magazines, street style bloggers celebrate the one group with enough intrigue and integrity left to fire our imaginations – real people. As you get dressed every morning and walk down the street, remember that a photographer may just be waiting to take your picture.

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BEHIND THE SEAMS AT THE TORO SAFARI

Wednesday, November 10th, 2010

Our talented photographer Spencer Xiong captured the exciting behind the scenes adventure revealing – the runway rehearsal, beauty artists, expert stylists, and very patient models and the people on the other side of the runway – the buyers, media, stylists and customers that compose our audience.

Click to Enlarge

Photos by | Spencer Xiong

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BEAUTY AT TORO SAFARI

Thursday, October 28th, 2010

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This year we were fortunate to work with L’Oreal Paris to execute  the beauty for our show.

For Make-up: Eddie Maleterre, Official Make-up Artist for L’Oréal Paris in Canada, gave the models healthy mat skin with contour highlights, dramatic black charcoal rubbed eyes with gold highlights (inner corner of eyes), heavy mascaraed lash and natural brows and lips.

For Hair: Eric Del Monaco, Official Hair Artist and Colourist for L’Oréal Paris in Canada, crafted a flamenco/70’s inspired chignon. Dry clean swept back hair, and an over sized bun knotted it’s own hair. Clean front and dramatic back.

The L’ Oreal team is always a pleasure to work with, and they are definitely experts at their art.

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