CHATTING WITH ELISHA CUTHBERT

Monday, January 16th, 2012

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In collaboration for the People’s Choice awards, VAWK sat down with Elisha Cuthbert to get her take on style and choosing looks for the everyday and the red carpet. We couldn’t resist asking a few more probing questions about her wardrobe, shopping habits and favourite style icon. Check out an excerpt from our conversation with Elisha.

I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it.

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VAWK: What do you look for when shopping for everyday wear or selecting a look for the red carpet?

EC: Being a Canadian girl, I tend to shop fairly seasonally. I must say I am not a huge shopper, so when I need a new coat or a pair of boots that is usually when I will hit the stores. I like trends, but I wouldn’t say I follow them. When selecting a look for an event or the red carpet, I tend to go for simplicity with an element of surprise. I prefer simple over extremely daring. The fit is usually what is most important to me, I could find the most beautiful dress, but if it doesn’t fit properly it often ruins the look. When it came to selecting my look for the People’s Choice Awards, I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it.

VAWK: You have worn VAWK before, what is it about the label that appeals to you?

EC: Having a relationship with a designer is a luxury. It makes the selection process and the look special-for both of us. That said, it isn’t just our history that makes wearing VAWK special. Sunny is great at creating beautiful dresses that are classic but have a modern edge to them. Whenever I see his work I always notice a wow factor. The design elements really showcase distinct detailing and the pieces he creates always fit perfectly. I love the cuts!

VAWK: Who would you consider a style icon?

EC: Definitely Cate Blanchet. I always love the designers she chooses and she wears everything so well.

VAWK: What is one piece in your wardrobe that you wouldn’t be able to live without?

EC: I could live without all of them. (LOL) Several years ago I bought a scarf by Dries Van Noten not knowing who he was, but the detailing and beautiful Indian beading really caught my attention. I would say that that is probably one of my favourite purchases.

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By Jentzen Brown

HAPPY ENDINGS AT THE PEOPLES CHOICE AWARDS

Thursday, January 12th, 2012

Canadian actress and Happy Endings starlet Elisha Cuthbert dazzles in VAWK at the People’s Choice Awards.

Last night, as millions of viewers tuned in to the People’s Choice Awards to see who would take home the hardware and fashion choices of their favourite stars, Canadian actress Elisha Cuthbert wowed audiences in a VAWK gown created by Toronto-based designer Sunny Fong.

Known for her current role on ABC’s smash-hit comedy Happy Endings and previous role as Kim Bauer on the FOX hit show 24, Elisha Cuthbert hit the red carpet and later took to the stage in a black silk-chiffon gown with gold leather-lace detailing to introduce one of Country Music’s biggest female stars, Faith Hill.

“When it came to selecting my look for the People’s Choice Awards, I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it,” said Cuthbert, who has previously collaborated with VAWK designer Sunny Fong for the Heart and Stroke Foundation’s charity fashion show The Heart Truth. “Sunny is great at creating beautiful dresses that are classic but have a modern edge to them. Whenever I see his collections I always notice a wow factor.”

Continually making his mark in the Toronto fashion scene, this partnership builds on Fong’s previous celebrity styling at international events. With previous looks on the red carpets of the Cannes International Film Festival and collaboration with Chantal Kreviazuk for a performance for HRH Queen Elizabeth II in Kreviazuk’s hometown of Winnipeg, Manitoba, the sky is the limit when it comes to the VAWK label.

These collaborations are just one of the ways in which designer Sunny Fong is actively growing his business. “This year is all about growing the business internationally. I look forward to continuing our strategy to take VAWK globally,” said Fong of his future plans. Elisha’s dress is available in black at The Room, an upmarket boutique within Canadian retail giant, The Bay.

For more information visit www.vawk.ca or contact media@vawk.ca

By Jentzen Brown |  Photos: Getty Images

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VAWK AT THE 2012 PEOPLES CHOICE AWARDS

Thursday, January 12th, 2012

We hit the 2012 People’s Choice Awards with Elisha Cuthbert wearing our gold and black “Wonder Dress” from the VAWK Resort 2012 collection.

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Photos: Getty Images

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VAWK IN THE SHOT part III

Tuesday, January 10th, 2012

One of our interns Alexandra Espinosa (age 20) who’s in her third year at Ryerson University, had taken the initiative  to shoot  a creative interpreting our VAWK Spring Summer 2012 Collection. We are proud to showcase her work. Bravo!.

Model: Emily Magowan (Ford) |  Photographer: Jeffrey Carlson |  Art Director/Stylist: Alexandra Espinosa |

Stylist Assistant: Julianne Costigan  |  Make up: Caroline Levin  |  Hair: Render Y (Complections)

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VAWK ON THE STREET part 5

Saturday, November 26th, 2011

Janine Bartels  |  Jacket: VAWK @ The Room at The Bay Queen St.Photo: Jeffrey Carlson |  Assistant: Alexandra Espinosa

VAWK ON THE STREET part 4

Friday, November 25th, 2011

Carolin Levin  |  Coat: VAWK @ The Room at The Bay Queen St.Photo: Jeffrey Carlson |  Assistant: Alexandra Espinosa