STEAMWORKING TORO SAFARI

Wednesday, October 27th, 2010

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Crisp and fresh clothes are key to a beautiful collection. At VAWK, we rely on Rowenta, our official garment care provider, to keep our fabrics looking their best before they hit the runway. We show you how we used Rowenta to help make our Spring/Summer 2011 collection runway ready:

Cheetah Wrap: Cheetah print was a central theme in our collection. After we hand-died the print, we used the Rowenta Precision Valet Garment Steamer to help the die set and to remove wrinkles from the delicate fabric. We use this steamer, the only commercially rated steamer of its kind in Canada, everyday in our studio. It keeps our clothes looking brand new after they return creased and crumpled from shoots across the country.

Nude Zebra Dress: Stylists remarked that the model in the nude zebra dress looked just that – nude. The slightest wrinkle would have meant the loss of this effect. When this dress, and the entire collection, arrived at the AGO before the show, we had to get it wrinkle free and quickly. We used the Rowenta Pro Compact Steamer to remove creases and stubborn wrinkles that had built up from the previous days’ fittings and travel. This steamer is small and portable, but powerful enough to prepare our entire collection for the most discerning fashion media and magnifying camera lenses.

Safari Pant: The safari pant was a fan favourite. The tailored, body conscious fit demanded a perfectly crisp look. While the Rowenta Focus Iron was a vital tool for the entire collection, its optimized steam distribution was particularly important to keep our safari pant picture perfect.

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A ROOM for VAWK

Monday, August 16th, 2010

photos | Yabu Pushelberg

We are delighted to announce that our Fall/Winter 2010 collection will be exclusively available at The Room at The Bay’s flagship store on Queen Street in Toronto. Established in 1937, The Room is Canada’s oldest purveyor of luxury and has earned a legacy for selecting the most prestigious and avant-garde fashion labels. In 2009, The Room unveiled a $5 million makeover by leading design firm Yabu Pushelberg and a fivefold expansion to 21,500 square feet on the third floor of The Bay Queen Street.

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The Room curates almost 70 brands, from houses with hundreds of years in luxury to emerging labels established within the decade, and many of its designers are unavailable elsewhere in Canada.

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photos | Yabu Pushelberg

The new space features creams and pale greys, screens of polished silver squares and frosted acrylic blocks, and natural light streaming in from windows. Clients enjoy generous change rooms, a concierge who can book hair appointments and restaurant reservations, and a VIP lounge for a glass of champagne. We look forward to welcoming you to The Room to shop our Fall/Winter 2010 collection.

Click to Enlarge

photos | Yabu Pushelberg

SHOOTING STEAM

Friday, July 16th, 2010

Here’s a behind-the-scenes look at the Rowenta advertorial, shot in the VAWK studio featuring Sunny and our Fall/Winter 2010 collection for the August 2010 issue of House & Home magazine.

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BEAUTY BY CARGO FOR VAWK

Wednesday, March 17th, 2010

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We are delighted to announce beauty by CARGO Cosmetics for our F/W 2010 show. Founded by Hana Zalzal in 1996, she has built her business from her home den to an international mega brand that is a favourite in the swag bags at the Oscars, Emmys, and Golden Globes. Egyptian-born Zalzal, who was educated as an engineer, set out to create a professional cosmetic line that top makeup artists would covet, yet would be easy enough for all women to enjoy. Working with some of the most talented make-up artists in the business, CARGO launched a multitude of award-winning products, never-before-seen packaging, and groundbreaking formulas. Today, CARGO is staples in beauty kits everywhere and is celebrated as one of the best professional brands in the beauty business. Courteney Cox, Debra Messing, Camryn Manheim and Star Jones have all designed custom shades.


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VAWK STREAMS LIVE

Monday, March 15th, 2010
.photo by |  Spencer Xiong

We are delighted to announce that we will be streaming live on vawkcollection.ca on Monday March 29 at 1 PM EST. This marks our second season of live streaming; last year we were the first fashion show in Canada to stream live. At VAWK, we want to give you a front row seat to our collection no matter where you are in the world.  Thank you to our web partner 9th sphere for powering our live stream.

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WELCOME TO OUR NEW MICROSITE

Tuesday, March 9th, 2010

“On to the next” in fashion’s mantra: New, fresh, and original creations and interpretations of designs. Given this ode, we welcome you to the re-launch of our microsite that will offer behind-the-curtain access into the exciting world of VAWK.


Here we will share the stories of how our collections, fashion shows, and campaigns are realized. Here we will share our latest collaborations, celebrity dressing, and events around the globe. Here we’ll share the inspiration behind each sketch and stitch that turns our vision into our garments. We welcome you into our world and invite you to regularly visit.

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WINNING SPONSOR

Friday, March 5th, 2010

For Fall Winter 2010, we are lucky to have Winners again as one of our leading sponsors. We thank Winners for helping us make our show a reality and for their continual support in VAWK.

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