VAWK to preview ‘Sci-Fi Samurai Autumn/Winter 2012’, and debut sister collection VAWKKIN at World MasterCard Fashion Week

Tuesday, February 28th, 2012

TORONTO, February 27, 2012—Canadian luxury women’s wear label VAWK proudly presents ‘Sci-Fi Samurai Autumn/Winter 2012’ on Wednesday, March 14, 2012 at 4:00p.m. at David Pecaut Square. The collection marks Creative Director, Sunny Fong’s third on-site installation and partnership with the Fashion Design Council of Canada for Toronto Fashion Week.

‘Sci-Fi Samurai’ explores the idea of “the uniform” in Japanese culture and science fiction. The two themes have been woven together and modernized through cut, tailoring and detailing in what Fong calls a capsule collection. “I wanted to get back to what I started with, a detailed, extremely focused collection. I didn’t want to dilute the collection with quantity; I wanted to make sure each piece was special and perfect in my eyes.” The ready-to-wear collection consists of dresses, jackets and key outwear all masterfully handcrafted with the attention to detail synonymous with the label.

This season also marks the debut of the new sister collection, VAWKKIN, to immediately follow the VAWK showing. Inspired by menswear with feminine touches and targeting the young professional female, the new collection consists of versatile pieces for work or the weekend at a more attainable price point. On his reasoning behind the line Fong notes, “I wanted to design pieces for this collection that would build a wardrobe. The demand for a more accessible line has been around since I re-launched VAWK; I really listen to feed back from those who love my work. This collection was designed with them in mind.”

Not only did Fong have his customers in mind when designing the new line, he wanted them to be involved in the launch. The VAWKKIN team launched a casting call for everyday women to be the first to wear the collection; those selected will be seen on the runway at Wednesday’s debut of the line. The women selected will be coached by Liis Windischmann, Agency Diector, in partnership with the Ben Barry Agency.

VAWK is sold exclusively at The Room at the Bay Queen Street, Toronto.

Click here for tickets

For further information please visit www.vawk.ca or contact media@vawk.ca

By: Jentzen Brown

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CASTING CALL!

Wednesday, February 22nd, 2012

With the launch of our sister label VAWKKIN rapidly approaching, the VAWK team wanted to rollout our new project in an exciting way.  VAWKKIN transitions seamlessly from work to the weekend. Since this line was designed with you in mind, we thought: Why not let you be the VAWKKIN woman and the first to wear it on the runway?

VAWKKIN is looking for women who would be thrilled to be a part of World MasterCard Fashion Week Fall/Winter 2012 in Toronto.

Requirements

  1. Are you available on Wednesday, March 14, 2012 from 1:00pm and two additional days (prior to the show) for fittings and rehearsals?
  2. Are you 18 years of age or older?
  3. Are high heels your favorite accessory?
  4. Are you taller than 5 ft 6? (Without heels)
  5. As always, VAWK celebrates diversity on the runway, do you range from size 2 to size 8, preferably? Curvy girls welcome! (Size 10 to 12)
  6. Are you the most confident and outgoing in your group of girlfriends?  (Keep in mind you will be strutting your stuff in front of hundreds of people including national media outlets)
  7. Are you constantly being told you are photogenic?
  8. Do you believe in benevolence? (This is strictly a volunteer opportunity, but who knows it could get you discovered!)

NOTE: Any contestants currently represented by an agency will not be paid according to any rate card or receive any fees.

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If you answered yes to all of the above VAWKKIN wants to hear from you!

Please email media@vawk.ca including your measurements (height, waist, bust, hips, dress size, shoe size) and two recent snapshots of yourself- one full length and one head shot and why you think you are a VAWKKIN woman.

Submissions close on Sunday, February 26 at 5:00p.m.

Only those selected for the casting will be contacted. If you receive notice for the casting call, interviews will be held on March 5, 2012 from 6p.m. to 9 p.m.  For those selected you must also be available for runway boot camp with Liis Windischmann, Agency Director of Ben Barry Agency the evening of Wednesday, March 7, 2012 and Sunday, March 11, 2012 in the afternoon. Fittings will be held on Saturday, March 10, 2012.  Casting details will be provided by email. (*times subject to change)


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VAWK LAUNCHING SISTER COLLECTION VAWKKIN

Thursday, January 26th, 2012

TORONTO, January 26, 2012—It’s full steam ahead for Canadian luxury label VAWK by Founder and Creative Director Sunny Fong as the brand announces the launch of VAWKKIN, a line of women’s wear essentials that maintain the design and aesthetic VAWK is known for. The announcement comes hot off successful showings at LG Fashion Week and a great deal of recent media attention after actress Elisha Cuthbert donned a VAWK gown at the People’s Choice Awards in mid-January, the latter receiving nods from FLARE Magazine’s “Top 10 Best Dressed” list, People.com and Marie Claire UK, among other international media outlets.

VAWKKIN suggests the relationship between the two brands. Since inception in 2004, VAWK has seen steady growth in the luxury market. In continuing that same momentum, Fong wanted to create a line that alludes to the past while also pointing towards the future. He notes “I was looking for a name that showed a relationship with the original label, the designs and pieces that people have fallen in love with. But I also knew the name needed to imply that there is more to come for the VAWK family of brands.”

Tailored toward the young professional fashion forward female, VAWKKIN is an accessible line at a more inclusive price point with essentials that blend from the office to after work cocktails. “This is just the next step in growing the VAWK brand,” said Fong on the creation of the new label, “the main thing about creating VAWKKIN is that even though the price point is more attainable, it still has the same design philosophy as VAWK, but for everyday wear.”

VAWKKIN consists of pieces that transition seamlessly from day to night, available in blacks and neutrals; another reference to the original line. In introducing the new line to the industry, a preview of the VAWKKIN Fall/Winter 2012 collection will be available to market this spring.

For buying information please contact info@vawk.ca. |  For media requests and enquiries please contact media@vawk.ca

By Jentzen Brown

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