VAWK for HUDSON’S BAY

Friday, November 15th, 2013

This winter VAWK collaborated with the Hudson’s Bay to create a Men’s coat. In the spirit of Canadian Heritage Brent Weisgerber, the buyer for men’s White Space brought together three Canadian designers Philip Sparks, VAWK by Sunny Fong and Ken Chow, to design an exclusive  coat for the men’s contemporary space.




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Designer Sunny Fong of VAWK gives a modern overhaul to the classic Car Coat. This slim fit, double breasted coat features VAWK’s signature construction and sharp military style. Detailed with a high leather band collar, flapped front-pockets, back strap and single vent. This mid-weight style, with its quilted lining and hand-warmer pockets, is cosy enough to be your new winter essential. Button it over your business sharp tailoring or a sweater and denim for razor-sharp style.

- Slim fit, Leather-trimmed band collar, Two hand-warmer pockets, buttoned two flap pockets, epaulets, back strap detail and single vent
- Double-breasted button fastening
- Quilted interior
- Made in Canada

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The VAWK coat for Hudson’s Bay is avaliable across Canada on at The Bay.com, Queen Stree, Montreal DT, Southgate, Sherway, Square One, Point Claire, Yorkdale, Vancouver DT, West Edmonton Mall, Polo Park Winnipeg.

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Serena Ryder VAWK & Rolling at the MMVAs 2013

Wednesday, July 3rd, 2013

Photo by Carlos Osorio

TORONTO, June 17, 2013- Music fans jammed the streets of downtown Toronto and millions of viewers tuned in to Canada’s largest music block party, the Much Music Video Awards to see everyone’s favourite music artists and celebs. Nominated for three MMVAs and guest performer Serena Ryder, rocked the red carpet in a custom VAWK dress by Sunny Fong.

The MMVA winner of Rock/Alternative Video of the Year for her platinum track “Stompa”, accepted the award on the red carpet in a custom VAWK black cut-out and fringe dress complementing her signature style. Serena’s team personally reached out to Sunny Fong to create this look.

“I would love some movement and fringe …. I really want to make sure it’s rock and roll and not too girly “, said Ryder.

No Stranger to red carpets, Sunny Fong has dressed Katy Perry for the MMVAs 2012, Elisha Cuthbert for the People Choice Awards, and Chantal Kreviazuk for her performance for HRH Queen Elizabeth II.

With the success of these collaborations: VAWK has also partnered with eBay to curate an exclusive collection to be launched on August 12, 2013.

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Red Carpet Photo by George Pimentel/WireImage

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KATY PERRY in VAWK at MMVA’s 2012

Monday, June 18th, 2012

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TORONTO, June 17, 2012—During one of the biggest nights in Canadian music, millions of viewers tuned in to the Much Music Video Awards to see which of their favourite Canadian and international acts would perform, present and ultimately take home an award in what has become Toronto’s biggest music awards ceremony and street party.

International pop music sensation Katy Perry looked stunning on the red carpet in a VAWK gown created by Toronto-based designer Sunny Fong. Known for her catchy lyrics and normally quirky sense of style, the “Wide Awake” songstress is also no stranger to more elegant show stopping looks on the red carpet.

Continually making his mark in the Canadian fashion scene, Sunny Fong has seen recent international media attention for dressing Canadian starlet Elisha Cuthbert in VAWK for the People’s Choice awards, a look which was crowned among the “Top 25 Best Dresses of Awards Season” by People.com.

Fong, who recently launched a more affordable sister collection to the luxury label, is actively growing his business. “This year is all about growing the business internationally. I look forward to continuing our strategy to take VAWK globally, and having an international superstar like Katy Perry wear one of my dresses is amazing” said Fong. VAWK is available at The Room, an upmarket boutique within Canadian retail giant, The Bay.

For more information contact media@vawk.ca

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Photos | John White

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VAWK to preview ‘Sci-Fi Samurai Autumn/Winter 2012’, and debut sister collection VAWKKIN at World MasterCard Fashion Week

Tuesday, February 28th, 2012

TORONTO, February 27, 2012—Canadian luxury women’s wear label VAWK proudly presents ‘Sci-Fi Samurai Autumn/Winter 2012’ on Wednesday, March 14, 2012 at 4:00p.m. at David Pecaut Square. The collection marks Creative Director, Sunny Fong’s third on-site installation and partnership with the Fashion Design Council of Canada for Toronto Fashion Week.

‘Sci-Fi Samurai’ explores the idea of “the uniform” in Japanese culture and science fiction. The two themes have been woven together and modernized through cut, tailoring and detailing in what Fong calls a capsule collection. “I wanted to get back to what I started with, a detailed, extremely focused collection. I didn’t want to dilute the collection with quantity; I wanted to make sure each piece was special and perfect in my eyes.” The ready-to-wear collection consists of dresses, jackets and key outwear all masterfully handcrafted with the attention to detail synonymous with the label.

This season also marks the debut of the new sister collection, VAWKKIN, to immediately follow the VAWK showing. Inspired by menswear with feminine touches and targeting the young professional female, the new collection consists of versatile pieces for work or the weekend at a more attainable price point. On his reasoning behind the line Fong notes, “I wanted to design pieces for this collection that would build a wardrobe. The demand for a more accessible line has been around since I re-launched VAWK; I really listen to feed back from those who love my work. This collection was designed with them in mind.”

Not only did Fong have his customers in mind when designing the new line, he wanted them to be involved in the launch. The VAWKKIN team launched a casting call for everyday women to be the first to wear the collection; those selected will be seen on the runway at Wednesday’s debut of the line. The women selected will be coached by Liis Windischmann, Agency Diector, in partnership with the Ben Barry Agency.

VAWK is sold exclusively at The Room at the Bay Queen Street, Toronto.

Click here for tickets

For further information please visit www.vawk.ca or contact media@vawk.ca

By: Jentzen Brown

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CASTING CALL!

Wednesday, February 22nd, 2012

With the launch of our sister label VAWKKIN rapidly approaching, the VAWK team wanted to rollout our new project in an exciting way.  VAWKKIN transitions seamlessly from work to the weekend. Since this line was designed with you in mind, we thought: Why not let you be the VAWKKIN woman and the first to wear it on the runway?

VAWKKIN is looking for women who would be thrilled to be a part of World MasterCard Fashion Week Fall/Winter 2012 in Toronto.

Requirements

  1. Are you available on Wednesday, March 14, 2012 from 1:00pm and two additional days (prior to the show) for fittings and rehearsals?
  2. Are you 18 years of age or older?
  3. Are high heels your favorite accessory?
  4. Are you taller than 5 ft 6? (Without heels)
  5. As always, VAWK celebrates diversity on the runway, do you range from size 2 to size 8, preferably? Curvy girls welcome! (Size 10 to 12)
  6. Are you the most confident and outgoing in your group of girlfriends?  (Keep in mind you will be strutting your stuff in front of hundreds of people including national media outlets)
  7. Are you constantly being told you are photogenic?
  8. Do you believe in benevolence? (This is strictly a volunteer opportunity, but who knows it could get you discovered!)

NOTE: Any contestants currently represented by an agency will not be paid according to any rate card or receive any fees.

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If you answered yes to all of the above VAWKKIN wants to hear from you!

Please email media@vawk.ca including your measurements (height, waist, bust, hips, dress size, shoe size) and two recent snapshots of yourself- one full length and one head shot and why you think you are a VAWKKIN woman.

Submissions close on Sunday, February 26 at 5:00p.m.

Only those selected for the casting will be contacted. If you receive notice for the casting call, interviews will be held on March 5, 2012 from 6p.m. to 9 p.m.  For those selected you must also be available for runway boot camp with Liis Windischmann, Agency Director of Ben Barry Agency the evening of Wednesday, March 7, 2012 and Sunday, March 11, 2012 in the afternoon. Fittings will be held on Saturday, March 10, 2012.  Casting details will be provided by email. (*times subject to change)


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VAWK LAUNCHING SISTER COLLECTION VAWKKIN

Thursday, January 26th, 2012

TORONTO, January 26, 2012—It’s full steam ahead for Canadian luxury label VAWK by Founder and Creative Director Sunny Fong as the brand announces the launch of VAWKKIN, a line of women’s wear essentials that maintain the design and aesthetic VAWK is known for. The announcement comes hot off successful showings at LG Fashion Week and a great deal of recent media attention after actress Elisha Cuthbert donned a VAWK gown at the People’s Choice Awards in mid-January, the latter receiving nods from FLARE Magazine’s “Top 10 Best Dressed” list, People.com and Marie Claire UK, among other international media outlets.

VAWKKIN suggests the relationship between the two brands. Since inception in 2004, VAWK has seen steady growth in the luxury market. In continuing that same momentum, Fong wanted to create a line that alludes to the past while also pointing towards the future. He notes “I was looking for a name that showed a relationship with the original label, the designs and pieces that people have fallen in love with. But I also knew the name needed to imply that there is more to come for the VAWK family of brands.”

Tailored toward the young professional fashion forward female, VAWKKIN is an accessible line at a more inclusive price point with essentials that blend from the office to after work cocktails. “This is just the next step in growing the VAWK brand,” said Fong on the creation of the new label, “the main thing about creating VAWKKIN is that even though the price point is more attainable, it still has the same design philosophy as VAWK, but for everyday wear.”

VAWKKIN consists of pieces that transition seamlessly from day to night, available in blacks and neutrals; another reference to the original line. In introducing the new line to the industry, a preview of the VAWKKIN Fall/Winter 2012 collection will be available to market this spring.

For buying information please contact info@vawk.ca. |  For media requests and enquiries please contact media@vawk.ca

By Jentzen Brown

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HAPPY ENDINGS AT THE PEOPLES CHOICE AWARDS

Thursday, January 12th, 2012

Canadian actress and Happy Endings starlet Elisha Cuthbert dazzles in VAWK at the People’s Choice Awards.

Last night, as millions of viewers tuned in to the People’s Choice Awards to see who would take home the hardware and fashion choices of their favourite stars, Canadian actress Elisha Cuthbert wowed audiences in a VAWK gown created by Toronto-based designer Sunny Fong.

Known for her current role on ABC’s smash-hit comedy Happy Endings and previous role as Kim Bauer on the FOX hit show 24, Elisha Cuthbert hit the red carpet and later took to the stage in a black silk-chiffon gown with gold leather-lace detailing to introduce one of Country Music’s biggest female stars, Faith Hill.

“When it came to selecting my look for the People’s Choice Awards, I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it,” said Cuthbert, who has previously collaborated with VAWK designer Sunny Fong for the Heart and Stroke Foundation’s charity fashion show The Heart Truth. “Sunny is great at creating beautiful dresses that are classic but have a modern edge to them. Whenever I see his collections I always notice a wow factor.”

Continually making his mark in the Toronto fashion scene, this partnership builds on Fong’s previous celebrity styling at international events. With previous looks on the red carpets of the Cannes International Film Festival and collaboration with Chantal Kreviazuk for a performance for HRH Queen Elizabeth II in Kreviazuk’s hometown of Winnipeg, Manitoba, the sky is the limit when it comes to the VAWK label.

These collaborations are just one of the ways in which designer Sunny Fong is actively growing his business. “This year is all about growing the business internationally. I look forward to continuing our strategy to take VAWK globally,” said Fong of his future plans. Elisha’s dress is available in black at The Room, an upmarket boutique within Canadian retail giant, The Bay.

For more information visit www.vawk.ca or contact media@vawk.ca

By Jentzen Brown |  Photos: Getty Images

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VAWK AT THE 2012 PEOPLES CHOICE AWARDS

Thursday, January 12th, 2012

We hit the 2012 People’s Choice Awards with Elisha Cuthbert wearing our gold and black “Wonder Dress” from the VAWK Resort 2012 collection.

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Photos: Getty Images

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RESORT 2012 at THE ROOM

Monday, December 5th, 2011

Luxury women’s wear label VAWK launches its first Resort capsule collection at The Room, The Bay, Queen St.

TORONTO, December 5, 2011—Building on the success of the brand, luxury women’s wear label VAWK released its first capsule collection ‘RESORT 2012’ hitting the floor at The Room, The Bay’s upmarket boutique.

Introduced as a surprise opening for the runway collection ‘INSECTICA Spring/Summer2012’ launched at LG Fashion Week on October 20, 2011, ‘RESORT 2012’ offers a collection of chic black dresses with leather detailing.

“Resort is about exploration,” notes Creative Director Sunny Fong of his first capsule collection, “I wanted to offer VAWK women a selection of dresses suitable for a night out at a gala or a trip to an exotic destination.”

Never one to shy away from the most intricate of details, Fong used laser cut lambskin to create an original lace floral and ornithological design, translated in black leather specifically for The Room clientele. Adding romantic touches to each of the garments with an edge, these leather lace details are perfect finishing to multi-layered silk chiffon strapless gowns and cocktail dresses found in the collection.

“I wanted to create a wide range of classic black dresses with a modern touch,” said Fong of the collection, which also includes versatile pieces such as a leather-lace-neck maxi dress and the lantern sleeve tunic dress; the latter doubling both as a mini-dress or a tunic.  “This capsule collection is for the fan of the VAWK dress with a twist.”

For further information please contact media@vawk.ca.

By Jentzen Brown

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SS2012

Friday, September 30th, 2011

VAWK draws inspiration from insects and architecture in latest collection, designer Sunny Fong presents VAWK Spring/Summer 2012 at LG Fashion Week

Luxury women’s wear, VAWK presents its latest collection, INSECTICA Spring/Summer 2012, Thursday, October 20, 2011 at 9:30 p.m. Creative Designer Sunny Fong creates synergy between the structural framework of modern skyscrapers, and the beauty of insects. This marks Fong’s second on-site presentation with LG Fashion Week.

“I wanted to incorporate style and structure from two seemingly different worlds, I was inspired by the organic curves and sharp lines of various insects and those of modern architecture,” said Fong of his latest collection.

The collection exemplifies a feminine palette consisting of washed out tones in blush and seafoam and the use of symmetrical and asymmetrical lines. Fong, in his fifth collection since Project Runway Canada, continues to play with texture and silhouettes as well as colours, reflecting elements found in nature and paying homage to notable architects like Frank Gehry and Mies van der Rohe.

Always keeping consumers in mind, Fong notes that, “I always think of the VAWK women when I design, I listen to consumer feedback and try to incorporate that in the collection, this season it’s a return to dresses.”

Building on the growth and success of the line, now in its third season, VAWK has launched pre-season capsule collections; Resort 2012 hits the floor at The Room at the Bay Queen Street, Toronto, this December.

For further information please visit www.vawk.ca or contact media@vawk.ca

By Jentzen Brown

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