STEAMWORKING TORO SAFARI

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Crisp and fresh clothes are key to a beautiful collection. At VAWK, we rely on Rowenta, our official garment care provider, to keep our fabrics looking their best before they hit the runway. We show you how we used Rowenta to help make our Spring/Summer 2011 collection runway ready:

Cheetah Wrap: Cheetah print was a central theme in our collection. After we hand-died the print, we used the Rowenta Precision Valet Garment Steamer to help the die set and to remove wrinkles from the delicate fabric. We use this steamer, the only commercially rated steamer of its kind in Canada, everyday in our studio. It keeps our clothes looking brand new after they return creased and crumpled from shoots across the country.

Nude Zebra Dress: Stylists remarked that the model in the nude zebra dress looked just that – nude. The slightest wrinkle would have meant the loss of this effect. When this dress, and the entire collection, arrived at the AGO before the show, we had to get it wrinkle free and quickly. We used the Rowenta Pro Compact Steamer to remove creases and stubborn wrinkles that had built up from the previous days’ fittings and travel. This steamer is small and portable, but powerful enough to prepare our entire collection for the most discerning fashion media and magnifying camera lenses.

Safari Pant: The safari pant was a fan favourite. The tailored, body conscious fit demanded a perfectly crisp look. While the Rowenta Focus Iron was a vital tool for the entire collection, its optimized steam distribution was particularly important to keep our safari pant picture perfect.

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