January 26th, 2012
TORONTO, January 26, 2012—It’s full steam ahead for Canadian luxury label VAWK by Founder and Creative Director Sunny Fong as the brand announces the launch of VAWKKIN, a line of women’s wear essentials that maintain the design and aesthetic VAWK is known for. The announcement comes hot off successful showings at LG Fashion Week and a great deal of recent media attention after actress Elisha Cuthbert donned a VAWK gown at the People’s Choice Awards in mid-January, the latter receiving nods from FLARE Magazine’s “Top 10 Best Dressed” list, People.com and Marie Claire UK, among other international media outlets.
VAWKKIN suggests the relationship between the two brands. Since inception in 2004, VAWK has seen steady growth in the luxurymarket. In continuing that same momentum, Fong wanted to create a line that alludes to the past while also pointing towards the future. He notes “I was looking for a name that showed a relationship with the original label, the designs and pieces that people have fallen in love with. But I also knew the name needed to imply that there is more to come for the VAWK family of brands.”
Tailored toward the young professional fashion forward female, VAWKKIN is an accessible line at a more inclusive price point with essentials that blend from the office to after work cocktails. “This is just the next step in growing the VAWK brand,” said Fong on the creation of the new label, “the main thing about creating VAWKKIN is that even though the price point is more attainable, it still has the same design philosophy as VAWK, but for everyday wear.”
VAWKKIN consists of pieces that transition seamlessly from day to night, available in blacks and neutrals; another reference to the original line. In introducing the new line to the industry, a preview of the VAWKKIN Fall/Winter 2012 collection will be available to market this spring.
For buying information please contact info@vawk.ca. | For media requests and enquiries please contact media@vawk.ca
By Jentzen Brown
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January 16th, 2012
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In collaboration for the People’s Choice awards, VAWK sat down with Elisha Cuthbert to get her take on style and choosing looks for the everyday and the red carpet. We couldn’t resist asking a few more probing questions about her wardrobe, shopping habits and favourite style icon. Check out an excerpt from our conversation with Elisha.
I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it.
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VAWK: What do you look for when shopping for everyday wear or selecting a look for the red carpet?
EC: Being a Canadian girl, I tend to shop fairly seasonally. I must say I am not a huge shopper, so when I need a new coat or a pair of boots that is usually when I will hit the stores. I like trends, but I wouldn’t say I follow them. When selecting a look for an event or the red carpet, I tend to go for simplicity with an element of surprise. I prefer simple over extremely daring. The fit is usually what is most important to me, I could find the most beautiful dress, but if it doesn’t fit properly it often ruins the look. When it came to selecting my look for the People’s Choice Awards, I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it.
VAWK: You have worn VAWK before, what is it about the label that appeals to you?
EC: Having a relationship with a designer is a luxury. It makes the selection process and the look special-for both of us. That said, it isn’t just our history that makes wearing VAWK special. Sunny is great at creating beautiful dresses that are classic but have a modern edge to them. Whenever I see his work I always notice a wow factor. The design elements really showcase distinct detailing and the pieces he creates always fit perfectly. I love the cuts!
VAWK: Who would you consider a style icon?
EC: Definitely Cate Blanchet. I always love the designers she chooses and she wears everything so well.
VAWK: What is one piece in your wardrobe that you wouldn’t be able to live without?
EC: I could live without all of them. (LOL) Several years ago I bought a scarf by Dries Van Noten not knowing who he was, but the detailing and beautiful Indian beading really caught my attention. I would say that that is probably one of my favourite purchases.
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By Jentzen Brown
January 12th, 2012
Canadian actress and Happy Endings starlet Elisha Cuthbert dazzles in VAWK at the People’s Choice Awards.
Last night, as millions of viewers tuned in to the People’s Choice Awards to see who would take home the hardware and fashion choices of their favourite stars, Canadian actress Elisha Cuthbert wowed audiences in a VAWK gown created by Toronto-based designer Sunny Fong.
Known for her current role on ABC’s smash-hit comedy Happy Endings and previous role as Kim Bauer on the FOX hit show 24, Elisha Cuthbert hit the red carpet and later took to the stage in a black silk-chiffon gown with gold leather-lace detailing to introduce one of Country Music’s biggest female stars, Faith Hill.
“When it came to selecting my look for the People’s Choice Awards, I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress, I knew I wanted to wear it,” said Cuthbert, who has previously collaborated with VAWK designer Sunny Fong for the Heart and Stroke Foundation’s charity fashion show The Heart Truth. “Sunny is great at creating beautiful dresses that are classic but have a modern edge to them. Whenever I see his collections I always notice a wow factor.”
Continually making his mark in the Toronto fashion scene, this partnership builds on Fong’s previous celebrity styling at international events. With previous looks on the red carpets of the Cannes International Film Festival and collaboration with Chantal Kreviazuk for a performance for HRH Queen Elizabeth II in Kreviazuk’s hometown of Winnipeg, Manitoba, the sky is the limit when it comes to the VAWK label.
These collaborations are just one of the ways in which designer Sunny Fong is actively growing his business. “This year is all about growing the business internationally. I look forward to continuing our strategy to take VAWK globally,” said Fong of his future plans. Elisha’s dress is available in black at The Room, an upmarket boutique within Canadian retail giant, The Bay.
For more information visit www.vawk.ca or contact media@vawk.ca
By Jentzen Brown | Photos: Getty Images
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January 12th, 2012
We hit the 2012 People’s Choice Awards with Elisha Cuthbert wearing our gold and black “Wonder Dress” from the VAWK Resort 2012 collection.
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January 10th, 2012
One of our interns Alexandra Espinosa (age 20) who’s in her third year at Ryerson University, had taken the initiative to shoot a creative interpreting our VAWK Spring Summer 2012 Collection. We are proud to showcase her work. Bravo!.
Model: Emily Magowan (Ford) | Photographer: Jeffrey Carlson | Art Director/Stylist: Alexandra Espinosa |
Stylist Assistant: Julianne Costigan | Make up: Caroline Levin | Hair: Render Y (Complections)
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